Gruff; born 18 July 1970 in Haverfordwest is a Welsh musician, composer, producer, filmmaker and author. He performs solo and with several bands, including Super Furry Animals who obtained mainstream success in the 1990s. He formed the electro-pop outfit Neon Neon with Boom Bip. Their album Stainless Style was nominated for the 2008 Nationwide Mercury Prize. He won the 2011 Welsh Music Prize for his album Hotel Shampoo. His latest solo album, American Interior, was released in May 2014, accompanied by a film, a book and a mobile app.